Entrepreneur of Cabaran101010 – 10 – Inah

As usual, today all of us will be learning the journey of another aspiring entrepreneur who had began her journey. Her sharing will give many of us ideas and experience that we might never have a chance to get.

From wanted to do till able to do it and walking through the entrepreneurial journey is already a success that many just dream off. Lets now AbangAbu share her journey …….. INAH MOHTAR… she will be sharing in mixed language… so be it hehehe, its a challenge and entrepreneurs love challenge yah…. so take this chance to network with people who understand malay….

1)What kind of business do you have? What inspired you to become an Entrepreneur business owner?

) What kind of business do you have? What inspired you to become an Entrepreneur business owner?

1a – Starting from the year 2000, after giving birth to my second child, I realized that I had to do something beneficial instead of nothing at home. With the support of my family, I started learning on how to bake cakes, with Kek Kukus being my first try ever. My main intention then, was to attract my husband as that is his personal favourite! Nearing Ramadhan, I shared some samples with my friends and Alhamdulillah, I received 40 orders from there. This triggered my confidence and I continued acquiring more knowledge on baking through home-based courses. Once again, I received more orders.

However, year 2007 really put me to test. After I gave birth to my fifth child in June, a great individual called Dad passed away. He was a loving father who never fails to motivate me. I was really close to him and this was a great loss for me. I became a quiet person. Upon seeing my changes, my mother enrolled me into Baking Skool. With new knowledge and a certificate in hand, my mother continued to enroll me in more courses.

1b – My source of inspiration comes from the ever-increasing orders from my customers, apart from the support from my mother, husband and lovely kids who actively promote my products on Facebook and among friends. My niche products include Kuih Tart, made from late grandmother’s recipe, and also Durian Fudge Cake. Personally, I believe that the success of a product comes from your sincerity.

* 1a – Bermula dari thn 2000, selepas bersalinkan anak kedua, Inah sedar Inah perlu lakukan sesuatu bermanfaat untuk mengisi masa terluang di rumah. Dengan izin suami dan bantuan ibu & abah, Inah mula belajar untuk membuat kek. Kek Kukus merupakan kek yang pertama yang Inah pelajari. Sebenarnya, hendak pikat hati suami kerana dia memang minat kek ini. Kemudian bila hampir Ramadhan, Inah cuba buat “sample” untuk kenalan. Alhamdulillah dgn izin Allah S.W.T, dari situ Inah dapat tempahan sebanyak 40 biji kek. Bagi Inah, ia di luar jangkaan dan cukup membangkitkan keyakinan diri. Bertitik tolak dari situ, Inah sambung mencari ilmu dengan menghadiri kelas-kelas membuat kek yg dianjurkan di rumah-rumah. Sekali lagi, tempahan dan pelanggan makin bertambah.

Namun demikian, tahun 2007 merupakan tahun yang benar2 menguji Inah. Tanggal bulan Jun, selepas Inah bersalinkan anak ke-5, seorang insan yg bergelar bapa, telah pulang ke rahmatullah. Sebagai seorang bapa yang penyayang, yang banyak memberi Inah sokongan dan galakan, ia satu kehilangan yang begitu besar, mentelah Inah memang rapat dgn arwah abah. Bila ibu & suami kesan Inah makin pendiam dan suka menyendiri, ibu mula menghantar Inah ke sekolah “Baking Skool” dengan tujuan duit peninggalan arwah abah tidak disia-siakan. Ilmu diraih dan sijil di genggaman, ibu daftarkan Inah ke pelbagai kelas, antara lain – kelas membuat roti dan bermacam-macam “pastry”. Inah rasa bersyukur kerana dapat menimba ilmu yang mendalam.

* 1b – Sumber inspirasi Inah datang daripada tempahan yang makin menambah saban hari, dan juga ibu, suami dan anak-anak yang giat mempromosikan kuih-kuih Inah, sama ada di antara tean-teman mereka ataupun di lelaman sosial Facebook. Kini produk kemahiran Inah merupakan Kuih Tart, berdasarkan resepi dari Arwah Nenek, dan Kek Fudge Durian. Bagi Inah, apa yang membuat sesuatu produk itu “menjadi” ialah keikhlasan kita dalam membuatnya.

2)Did you need to have a certain mindset to achieve success?

It is a practice that I’ll start with Bismillah and Nawaitu. Not forgetting also the 4D approach – Destination, Desire, Determination & Discipline

* Inah amalkan mula dengan Bismillah dan Nawaitu. Tidak lupa juga pendekatan 4D – Destination, Desire, Determination & Discipline.

3)Have you noticed certain advantages to being an entrepreneur business owner?

Besides working from home with flexible working hours at the same time, I can look after my 5 children.

* Selain daripada bekerja dari rumah dengan tidak terikat pada masa yang tetap, Inah dapat juga menjaga sendiri anak-anak yang kebetulan semuanya lelaki.

4)Did you have a mentor to help you get started?

I have no mentor when I started. But now, I’ve Sumira, my childhood friend and, of course Abang Abu.

* Inah bermula tanpa seorang mentor, tetapi kini Inah berganding bahu dengan teman lama Sumira dan semestinya Abang Abu.

5) Approximately how much money did you invest before your business became profitable?

My mother has invested for my courses while my husband assisted in the purchase for my baking tools & baking needs. Personally, I have invested in registering my company, Master Bakery Distributor with ACRA recently. Alhamdulillah, 2 days after registration, I received a 6-day project from one of the government school in catering for a teacher meeting.

* Mulanya, ibu yang banyak berlabur untuk kursus, sementara suami membantu dalam peralatan dan keperluan membakar. Bagi Inah pula, baru-baru ini Inah berlabur dengan pendaftaran syarikat Inah – Master Bakery Distributor dengan ARCA. Alhamdulillah, 2 hari selepas mendaftar, Inah terus dapat projek 6 hari daripada sebuah sekolah pemerintah untuk siapkan makanan untuk para guru.

6)What ways have you found to be most effective in marketing your product or service to get sales?

Like what you have shared in BIJAK BELANJA programme, we do not get to enjoy 100% of our income. So, my common practice is to share my samples especially to new customers. Should they find it appealing, they can proceed with their orders. Otherwise, I will still garner feedback from them. Apart from networking, words of mouth helps a lot too!

* Seperti mana yang Abang Abu pernah kongsi sewaktu acara BIJAK BELANJA, tidak semua yang kita perolehi akan masuk ke dalam saku kita. Jadi, Inah akan selalu kongsi bersama “sample” produk terutama sekali kepada pelanggan baru. Andaikata mereka berkenan, insyaAllah mereka akan buat tempahan. Jika tidak, Inah tidak ambil kira malah Inah akan minta pendapat dan maklum balas daripada mereka. Selain daripada giat meluaskan rangkaian kenalan, penyampaian secara lisan banyak juga membantu.

7) What tips can you give others who want to embrace their dream but, don’t have the confidence or feel they don’t have what it takes to succeed?

As long as the mind is willing, success is within our grasp.

* Selagi kemahuan itu terus ada dalam jiwa, kejayaan akan berada di tangan.

8) What’s next for you?

InsyaAllah, to have my own Central-kitchen or a Bakery shop.

* InsyaAllah, kalau diberi kesempatan, saya ingin “Central-Kitchen” dan Kedai Bakeri sendiri.

9) Few words of AbangAbu and cabaran101010? Optional Questions.

Meet Abang Abu @BIJAK BELANJA programme. The session was really engaging and I still remember the 3 dance steps.

* Bertemu Abang Abu di acara BIJAK BELANJA. Kelas yang dianjurkan sungguh menyeronokkan. Inah ingat lagi sesi menari.

I’ll like to take this opportunity to express my gratitude to the following people:

1 – My mother, thanks so much for your love and support. You are my mum, teacher & BFF.
2 – Hubby, thanks so much for always giving me support, courage and doas.
3 – Kids, thanks for being my loyal food critics.
4 – My Team Member (Najaha Summit) – Together we pray for our success…stay FOCUS.

* Ingin mengambil kesempatan utk mengucapkan terima kasih kepada insan-insan teristimewa ini:

1 – Ibu, di atas kasih saying dan sokongan yang jitu. Ibu bukan sahaja ibu, tetapi juga guru dan juga teman sejati.
2 – Suami, kerana sentiasa menyokong dan memberi semangat yang disertakan dengan doa.
3 – Anak-anak, kerana menjadi pengkritik makanan ibu yang setia
4 – Teman seperjuangan Najaha Summit, sama-sama kita berdoa untuk kejayaan…Terus tumpukan perhatian!

Rgds,
Inah Mohtar (90544560)
Master Bakery Distributor
inah.mohtar@gmail.com

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