(Nurhafihz (BBA, Marketing) is the guest writer for abangabu.com for Marketing Mondays) Salaam all. Last week, I wrote about a new book project where I want you to write with me. I asked for questions, and alhamdulillah a few have put forth their contribution. (Funny thing is I replied to some questions straight away forgetting … [Read more…]
(Nurhafihz (BBA, Marketing) is the guest writer for abangabu.com for Marketing Mondays) Salaam all, and a happy Chinese New Year of the Ox to all celebrating too! I’m sorry last week I was missing in action for Marketing Mondays. Truth is I was involved in a few conferences on driving our community forward further. These … [Read more…]
(Nurhafihz (BBA, Marketing) is the guest writer for abangabu.com for Marketing Mondays) Perhaps the greatest line in marketing is this: “Do you want to have fries with that…?” This is the art of upselling, and today I will share with you the idea of creating complementary goods and services. Complementary products and services are things … [Read more…]
(Nurhafihz (BBA, Marketing) is the guest writer for abangabu.com for Marketing Mondays) In last week’s article, we touched on the number 1 secret in promotions . Today we’ll discuss the food business in greater detail. If you own a stall, make business selling Burger Ramli at the pasar malam, or are thinking of how to … [Read more…]
(Nurhafihz (BBA, Marketing) is the guest writer for abangabu.com for Marketing Mondays) In this first Monday Marketing posting, we’re going to discuss strategy when it comes to promotions. Now, we all know that promotions is important: without promoting, it’s hard for your target group to know aboutyour offering. So now we want to promote… what exactly … [Read more…]