The Call to Action

(Nurhafihz (BBA, Marketing) is the guest writer for abangabu.com for Marketing Mondays) Salaam all. Last week, I wrote about a new book project where I want you to write with me. I asked for questions, and alhamdulillah a few have put forth their contribution. (Funny thing is I replied to some questions straight away forgetting … [Read more…]

The Number 1 Secret in Promotions

(Nurhafihz (BBA, Marketing) is the guest writer for abangabu.com for Marketing Mondays) In this first Monday Marketing posting, we’re going to discuss strategy when it comes to promotions. Now, we all know that promotions is important:¬†without promoting, it’s hard for your target group to know aboutyour offering. So now we want to promote… what exactly … [Read more…]