Kenapa FB Reach merosot ?

Di beri jolokan Pakar Kewangan no 1 Malaysia , yg AA rasa , tak lah kot… namun terima sebagai untuk saya berikan konten yang bermenafaat ….

Financial Education memang sesuatu yang perlu oleh rakyat malaysia dan singapore serta di nusantara ini.

AbangAbu nak kongsikan di sini , utk benefit semua..

AA sedang kaji mengenai posting di FB …. kena reach tak sampai , kalau sebelum ini banyak engagement , tapi dia terus turun drastik…

Apa masalahnya ? FB rosak ke ? Org tak suka ke ? org nampak ke tak posting kita ? 

Macam macam soalan dalam otak AA….. than AA rasa pasti ada something yg silap kita dah buat… AA nak share some of those things yg maybe kita dah buat ….  antaranya : 

Overly Promotional Content

Every post should include a genuine effort to improve conversations. Facebook won’t tolerate super salesy and promotional content.

Negative Feedback from Your Audience

Did you know Facebook monitors all negative reactions to your posts? We can find negative feedback by going to the Insights page and clicking on Post Engagement: check di sini kalau nak tau ada apa apa negative comment from audience 

Scraping Too Much Content from Other Sources

Facebook wants original content. Sharing content from other accounts, pages, or republished blogs could decrease your reach.

Spammy Contests

We’ve all seen them: “Tag a friend and share this post for a chance to win! 🤑😍😜🎉💸”

A few contests are fine, but posting ones that look like spam (especially frequently) or outright fake contests will certainly decrease page reach.

Posting Too Much or Not Enough

Two posts a day is ideal for Facebook. Skip a week or publish more than five posts per day and Facebook might limit your reach.

No Variation Between Ad Content and Regular Posts

When you create ads, make sure they don’t show up on your general timeline. There’s a box you can check for as you create the post.

You Broke Community Guidelines

We’ve all been Zucked at some point. Violating the Community Guidelines will cause Facebook to limit your post reach and even features you can use.

We can check our page’s “quality status” from the Facebook page sidebar:

Buying Followers or Engagement

Facebook and Instagram both take fake engagement seriously. Buying followers or bot traffic will definitely ding your organic traffic.

Your Audience Isn’t Engaged

Sorry, but there’s a chance your content just isn’t as engaging as you think it is. Research your audience and create content for them.

Publishing Content on a Controversial Subject

Facebook might limit your reach if you post content on elections, COVID-19, Brexit, or other hot-button topics – even if your intentions are pure.

Out-Posted by the Competition

If your content is similar to a competitor’s and their posts start earning more engagement, Facebook might reduce your organic reach.

Facebook just can’t show every post on every topic to the same people. Look for ways to differentiate your content from competitors.

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